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Welcome back to our series on marketing your industrial automation business. This installment, I think, will be the most interesting for many of you out there and the one that will probably have you questioning your marketing mix. That’s right-this one is all about social media marketing, and we’re going to be talking a lot more than LinkedIn here.

Ready? Let’s dive in.

Using the Channel Properly

First off, let’s talk about what social media is for, so we have some clear guidelines on how to use it, why you should be using it, and the overall value. I’ll kick it off by saying from the start that after organic search, social media is the number one driver of traffic to International Society of Automation (ISA) web properties. It’s not email. It’s not referrals or banner ads. …

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One of the activities of migrating from Industry 3.0 to Industry 4.0 is that of digital transformation. A digitally transformed business eliminates most, if not all, of its paper used in its processes. Data from any system is available in real time, along with context, and transformed into information. However, before a business can embark on a digital transformation effort, it needs to understand the benefits and associated costs. While there are many drivers of digital transformation, this article will attempt to answer the question: what are the most important drivers of a successful digital transformation?

While the topic is about drivers of digital transformation, I would like to comment on the features and architecture of a solution (hardware, software, etc.) that supports a transformation effort. There are four key…

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A Practical History of Measurement, Communication, Standards, Automation, and Control

The International Society of Automation (ISA) is celebrating 75 years as the leading authority in automation. As an ISA Fellow for 15 years, I offer the following comments about the past and future of measurement, communication, standards, automation, and control.

The process under control can be very simple (i.e., opening a door or setting the temperature in a kitchen oven) or complex, with multivariable matrix optimized functions (i.e., crude oil refinery production flow and temperature controllers). ISA has been involved in making all these systems run at peak performance with high levels of reliability, availability, and safety.


Some things have changed over the past 75 years, while others are surprisingly still very much the same. Flow measurement continues to use a handful of technologies. Orifice plates, venturi, vortex, and turbine meters are still the primary meters applied in oil refineries. More recently, some applications have been improved with the application of Coriolis, ultrasonic, and magnetic meters. …

This is my 25th, and last, guest blog post. It has been an adventure! The original intent was to introduce my then-new ISA book, Detecting Leaks in Pipelines, and it seems to have done that. Additionally, though, thinking through and writing blog posts has motivated new perspectives about “neighboring subjects,” all promoting some not-to-be-missed experiences.

I became an International Society of Automation (ISA) member in 1972. The organization was just one year older than I was. In those days, there was an effort throughout American industry to automate and optimize. I was active in the promotion and leadership of my ISA section at the time, and I began writing about my experiences. The exposure was good for me professionally, but more importantly, it developed and increased understanding of projects, their basis, and the hopes for them. I became an ISA senior member in the early 1980s, about the same time I began doing automation work in refineries and manufacturing plants with complex and configurable processes. …

In today’s digital age, new technologies like artificial intelligence (AI), machine learning (ML), augmented reality/virtual reality (AR/VR), blockchain, IoT, 3D printing, and automation have transformed the product lifecycle immensely and changed consumer behavior drastically, irrespective of any specific industry or sector.

In this article, we will talk about the fundamentals and challenges of AR and its varied industry applications, specifically in the manufacturing sector.

In general, augmented reality (AR) can be defined as one or more forms of immersive, sensory user experiences that integrate real-world environments and computer-generated information.

What Are the Different Types of Immersive User Experience Technologies?

Virtual reality (VR) takes users into a virtual, fully artificial world using headset wearable devices. It enables users to interact with a computer-simulated, 360-degree-view reality. …

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Celebrating Our Successes and Progress Made

The International Society of Automation (ISA) President Eric Cosman is featured monthly on the ISA Interchange blog with a column directed toward ISA members around the world. Eric’s column speaks to current membership priorities, challenges, news, and perspectives. We invite ISA Interchange readers to engage and dialogue with Eric, and if you are not currently a member of ISA, to learn more about membership.

Fellow Society members;

I hope that this month’s message finds you safe and well. This will be my final message as president, and with the end of the year fast approaching, it is a good time to reflect on recent developments and celebrate our successes. …

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In this blog series, we have thus far been looking at how IT and OT groups can effectively work together to gain a mutual understanding and respect for the environments in which they are responsible for managing cybersecurity risk. The more mutual respect and cooperation fostered between the two parties, the easier it will be for the collective team to build an effective ICS cybersecurity program.

Once that joint team culture is established and respect is gained, it is time to start looking at what processes and technologies can help create efficiencies in their efforts. …

Misconceptions about ICS/OT cybersecurity are stubborn. This “mythbusting” blog series dispels five common myths related to ICS cybersecurity. Catch up on the series if you’re interested:

Now, let’s dive in.

ICS Cybersecurity Myth #2

ICS networks use only proprietary systems/protocols, and attackers don’t understand these proprietary systems and protocols

Proprietary systems and protocols are usually designed and controlled by a single organization. Sensitive information about how these protocols are designed is not released for public use.

A common belief is that ICS protocols are proprietary, and that attackers don’t have access to-and don’t understand-ICS devices and proprietary protocols. …

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History of Security

Security has been important to human society for a long, long time. But as time passed, what needed security and how it was secured has changed drastically. Within the last human lifespan, a new form of security has emerged- cybersecurity -which is changing more rapidly than traditional security ever did. Hacking has evolved from replicating dialup tones to make long-distance calls for free, to executing sophisticated nation-state-sponsored campaigns over the course of months.

Industrial Security Meets the Internet of Things

Every new technology and technology trend represents a new attack surface-or a trend in change of attack surface-for malicious actors. The figurative king of current technology trends is the Internet of Things (IoT), a term used to describe the devices now being connected to the Internet in numbers so large the human brain literally cannot comprehend it. During 2020, an estimated 31 billion devices will have been installed and connected to the Internet. If each of those devices were one grain of rice long and arranged in a line, the line would wrap around the earth’s equator nearly six times. The same trend is occurring within industrial systems, termed as the Industrial Internet of Things (IIoT). …

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Data is the raw material from which we make decisions. With the proper context, data becomes information, and when faced with a problem, we use this information to make the best decision we can to solve it. As we adopted more computer- and PLC-based controls for Industry 3.0, there was a movement to automate the collection of data to make it faster, more accurate, and more comprehensive than what manual collection methods could support. For Industry 3.0, data has been used for control systems, production reporting, and compliance records. As we move to Industry 4.0,


International Society of Automation - ISA Official

The International Society of Automation ( is a non-profit professional association founded in 1945 to create a better world through automation.

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